PLANNING
Location:
City Hall
London
Why?
Industrial and near the river, full of interesting architecture to juxtapose the clothes. Edgy and futuristic shots. Nature around there, of Pigeons and small areas of grass as well as water features that will work nicely against the model and add interest to the image.
Fashion?
Hugo Boss style, structured shapes, well suited to the location, echoing subtly the architecture and design of the place.
Grey looking, but casual, dynamic and sharp shapes mixed with dark black ripped jeans. Also another model wearing something bright and patterned to juxtapose the dark greys and the moody hues that come with the location, bit of an experiment.
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