Friday 22 May 2015

Arnaud Pyvka


Arnaud Pyvka 


ARNAUD PYVKA WAS BORN IN POIRIERS, FRANCE AND NOW LIVES AND WORKS IN PARIS.

 PYVKA STUDIED MODERN HISTORY AT THE POITIERS UNIVERSITY WHERE HE FOUNDED THE HENRI LANGLOIS INTERNATIONAL CONFERENCE FOR THE INTERNATIONAL FILM SCHOOL FESTIVAL.

 WHEN HE COMPLETED HIS EDUCATION ARNAUD MOVED TO PARIS, THIS IS WHERE HE BEGAN HIS MULTI-FACETED CAREER IN PHOTOGRAPHY, FILM AND ART DIRECTION. 

 DURING THIS TIME ARNAUD ASSISTED SEVERAL WELL-ACCLAIMED ARTISTS IN EACH DISCIPLINE AND WORKED FOR VARIOUS HIGH-END FASHION MAGAZINES AND LUXURY BRANDS SUCH AS HERMES.






The smart placement of the model allows each garment she is wearing not to be camouflaged amongst the background of the location, so the colours never blend and you are able to see it all separately as it can jump off of the background.The lower beige part of the skirt is up against the green stalks rather than the similar beige wheat tops, and so in. The floaty tassels also reflect what occurs amongst the wheat bushes as they are swaying to the side and therefore is similar to the wheat that is also swaying, it also creates a nice movement to the image as the viewer also feels slightly swayed as the camera angle is off and so makes the viewer feel off centre. There is a nice display of the law of thirds technique as the image is separated into 3 sections, grass, forest, and sky. Which is similar to the sectioned off and blocking of the garments which creates a really nice connection between the two; fashion and location. 





The image above is effective because it appears as a frame within a frame as the window shapes the women torso and mirrors her soft but angular pose, as well as the pattern on the clothes. The use of shallow depth of field enables the viewer not to be distracted by what is occurring in the foreground and also the use of similar shapes throughout the image is using the techniques of patterns that match the clothes and although the patterns are different, they aren't severely so but allow it to be a subtle match so it is not too jarring for the viewer. There are tinges of orange amongst some of the furniture which links the models clothes to some of the aspects of the location and creates an nice atmosphere all over, as it balances the image. The sleek silhouette of the model creates a nice contrasts amongst the bulky and broad shapes of the floor tiles, cupboard and window and her body reflects that of the spindly forestry outside the image and offers symmetry to the image also. 

 This image is really effective as it links the location to the clothes subtly, and without it looking too boring. The models hair is blown across her face, as is the trees and branches, they are tilted across the pale sky this is a subtle and effective way of linking the too and also drawing attention away from her face and more words her clothes. The branches offer themselves as leading lines to enable the viewer to be drawn into the clothes as the branches seem to be springing out of them and thusly drawing your eye to the models fashion items. The colour palette is also very similar to the clothes, however the colours of the clothes are increasingly more clean cut and less rustic as the scenery is and this allows the viewer not to be confused as the clothes don't act as camouflage but enhance the clothes as something that fits perfectly with nature and therefore will look amazing at anyplace and on anyone as her face is blocked and therefore it makes it look more open to everyone rather than a specific person is the only one able to pull this off.



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