In 1924, Hugo Boss started a clothing company in Metzingen, a small town south of Stuttgart, where it is still based. Due to the economic climate of Germany at the time, Boss was eventually forced into bankruptcy.1931, he reached an agreement with his creditors, leaving him with six sewing machines to start again.
These images are the foundation of my concept for the Hugo Boss inspired shoot.
The intense use of angles and the mixture of scenic and industrial location will influence my selection of place and how to recreate the extremely juxtaposing images of the glass and trees.
The models take on extremely simple poses makes the image, they seem to look slightly off centre or completely in another direction to allow the clothes to be the main feature, rather than their faces, as it is fashion photography and not makeup. I will use this to influence how I instruct and play with angles of the models to present the clothes in the best possible light.
Her dress in this image mirrors the movement of the flowing movement trees in the background, if possible I will use the environment surrounding me to influence the movement of the garments in the image.
This is an interesting image as it is taken on a lovely day and therefore I will plan to shoot on a sunny day rather than a cloudy one and possibly find a more rural/park life location to make it effective. Sunny day will allow the natural light to brighten the image and give it a sunny feel/atmosphere.
The clothes reflect the location in most of the Hugo Boss images and will request the models to wear increasingly more sharp suits/garments at the industrial location. And also allow the model to play with the clothes to draw the attention inward and toward the model rather than around the location.
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